Is Golden Rule a good insurance company?

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Asked November 7, 2011

1 Answer


Golden rule insurance was founded in 1947, and today is a subsidiary of United HealthCare. In 1993, Golden Rule was a pioneer in developing the medical savings account, a method which allows people to set aside medical funds that can be used tax-free to pay for medical coverage. Golden Rule is sold through independent agents and brokers.

Financial Rating
Golden Rule is rated A (excellent) by the A.M. Best company, and A+ by Standard & Poor's index. These indicators show that Golden Rule is financially stable, with the potential for growth over the long-term. Policyholders can rest assured that their insurance company is going to be around for many years to come, and investors can look forward to the company remaining stable in even turbulent economic times.

Customer Satisfaction
Golden Rule is not very well rated in online surveys, with only 17% of online respondents reporting a satisfactory relationship with the company. The biggest complaint was with the speed of claims processing. Online surveys should be used in conjunction with other research, though, because unhappy customers are more likely to participate in online surveys than customers for whom everything went smoothly during the claims process.

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Company Availability
Golden Rules sells insurance throughout the United States, including the District of Columbia. They are represented by independent agents and insurance brokers, which means they have a greater penetration into the insurance market. In addition, purchasing your coverage through a broker usually means that you are being offered the best price from multiple insurers, an indication that Golden Rule is more competitive than some or their competitors.

The Bottom Line
Golden Rule insurance primarily sells health and life insurance through brokers and agents. They are well rated as an insurance underwriter and well-poised as a profitable investment option for investors. The company has been a leader in developing ways for people to achieve affordable health coverage, and continues to work towards better health insurance for everyone.

Answered November 7, 2011 by Anonymous

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