Hallmark Car Insurance Review & Ratings (2023)

Hallmark Insurance provides auto coverage for high-risk drivers. While you can find affordable car insurance coverage, you can lower your rates by combining multiple discounts. Additionally, A.M. Best and the Better Business Bureau have rated the company well. Learning more about Hallmark Insurance will help you decide on the right auto policy for you.

UPDATED: Jun 28, 2022Fact Checked

Chris Tepedino is a feature writer that has written extensively about home, life, and car insurance for numerous websites. He has a college degree in communication from the University of Tennessee and has experience reporting, researching investigative pieces, and crafting detailed, data-driven features. His works have been featured on CB Blog Nation, Flow Words, Healing Law, WIBW Kansas, and C...

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Written by Chris Tepedino
Insurance Feature Writer Chris Tepedino

Laura Walker graduated college with a BS in Criminal Justice with a minor in Political Science. She married her husband and began working in the family insurance business in 2005. She became a licensed agent and wrote P&C business focusing on personal lines insurance for 10 years. Laura serviced existing business and wrote new business. She now uses her insurance background to help educate...

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Reviewed by Laura Walker
Former Licensed Agent Laura Walker

UPDATED: Jun 28, 2022

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Company Details
Address: 5420 Lyndon B. Johnson Freeway
City: Dallas
State: Texas
ZIP Code: 75240
Phone Number: 817-348-1600
Year Founded: 1987
AM Best Rating: A

The Rundown

  • Hallmark Insurance is available in seven states
  • Hallmark Insurance provides coverage for high-risk drivers
  • Hallmark Insurance has been rated an A by A.M. Best

Hallmark Insurance provides non-standard car insurance for high-risk drivers. While rates are higher than standard coverage, customers can lower their rates by combining multiple discounts. The company is also highly rated by A.M. Best.

Knowing more about Hallmark Insurance will help you determine if the company is right for you.

Before jumping into this Hallmark Insurance review, enter your ZIP code above to get free auto insurance quotes in your area.

What are the average Hallmark Insurance rates?

Hallmark Insurance only provides coverage in seven states. These states are mainly in the southern part of the country. The seven states in which customers can obtain coverage include:

  • Arizona
  • Arkansas
  • New Mexico
  • Nevada
  • Oklahoma
  • Tennessee
  • Texas

High-risk drivers will usually experience higher rates than safer drivers. As a result, the cost of coverage is often a determining factor. Insurance companies use various factors to determine the cost of coverage, one of which is location.

The following chart shows the annual and monthly affordable Hallmark car insurance rates for a full coverage policy based on the state.

Average Annual and Monthly Full Coverage Hallmark Insurance Rates

StateAnnual RatesMonthly Rates
New Mexico$3,464$289

As you can see, residents in New Mexico will usually experience the cheapest rates from the company. But, conversely, the most expensive rates are for customers from Nevada.

What coverages are available from Hallmark Insurance?

Hallmark Insurance focuses on non-standard auto insurance for high-risk drivers. These drivers are usually unable to obtain coverage from other companies due to their driving history, credit score, or other factors that make them high risk.

The company specializes in liability coverage, which comprises the minimally-required amount of insurance in most states. Maintaining the minimum required coverage is the most affordable option for high-risk drivers.

Hallmark specializes in liability coverage, but they offer the other standard types of insurance. The following chart shows the different kinds of auto coverage provided by Hallmark Insurance:

Hallmark Insurance Auto Coverages

Auto Insurance TypesPurpose of Coverage
Bodily injury liabilityPays for medical bills if someone else suffers an injury in an accident caused by you.
Property damage liabilityLiability coverage that covers the cost of any property damage you’ve caused in an accident.
CollisionCovers damage to your car after an accident.
ComprehensiveCovers damage to your car when you’re not driving.
Personal injury protectionCovers medical expenses for you and your passengers after an accident.
Uninsured/underinsured motoristCovers the costs if you’re in an accident caused by a driver will little or no car insurance.
Medical paymentsCovers medical costs caused by an accident regardless of who is at fault.

In addition to these standard options, Hallmark Insurance provides additional coverages that many providers lack. These options cover drivers under challenging circumstances that might limit their ability to obtain coverage, including:

  • Drivers with Matriculas IDs
  • Drivers with an international driver’s license
  • Drivers with foreign passports/IDs
  • Drivers requiring SR-22s

Insurance companies price coverages individually, so more coverage will result in higher Hallmark car insurance quotes.

How can you save with Hallmark Insurance?

The best way to save on car insurance is to compare quotes, bundle policies, and combine multiple discounts. Like the best insurance companies, Hallmark Insurance provides various discounts for drivers to decrease their rates.

In addition to auto insurance, Hallmark also offers renters and personal aircraft coverage. Customers that use the company for two types of insurance will experience a discount on their monthly rates.

Knowing the Hallmark car insurance company discounts will help you save the maximum amount on your coverage. These deals depend on various factors, like your vehicle, license status, and payment methods. The following chart shows the available Hallmark Insurance discounts:

Hallmark Insurance Auto Discounts

Auto Insurance DiscountDiscount Eligibility
Foreign drivers’ licenseDrivers holding a foreign license.
HomeownerInsured owns a single-family home.
Multi-carInsure more than one car on a single auto insurance policy.
Multi-policyBundling different types of insurance.
Prior coverage Drivers with a history of insurance coverage.
Recurring paymentDrivers that sign up for automatic payment.

Hallmark has fewer discounts than most other car insurance companies but enough deals that most customers can lower their rates.

How is Hallmark Insurance rated?

A.M. Best reviews and rates insurance companies based on financial strength. These ratings determine the company’s ability to provide a payout when you file a claim.

Hallmark Insurance has been rated an “A” by A.M. Best. This rating is excellent and indicates that the company will provide a payout in almost every situation.

The Better Business Bureau (BBB) reviews and rates insurance companies on business practices and customer complaints. Hallmark Insurance has been rated an A+ by the BBB, the highest possible rating. This rating shows that the company is transparent and trustworthy.

Does Hallmark Insurance have any complaints?

The Better Business Bureau (BBB) and the National Association of Insurance Commissioners (NAIC) allow insurance customers to list company complaints on their websites. Both organizations list complaints about Hallmark auto insurance.

At the time of this review, the BBB has received 41 complaints about Hallmark Insurance during the past three years. The majority of these complaints regard problems with the company’s products and services.

According to the NAIC, the company has a complaint index ratio of 1.21. This number shows that the company has slightly more complaints than a similarly-sized competitor.

While Hallmark Insurance has complaints, looking through the individual grievances will allow you to determine if they should be a concern.

How can you buy a Hallmark Insurance policy?

Customers can only buy Hallmark car insurance through independent agents. While the company has a customer service line, the agent should be your primary point of contact when buying and dealing with your policy.

Once you purchase a policy, you can make payment online, by phone, or by mail. The available payment methods include:

  • Debit card
  • Credit card
  • Electronic check
  • Automatic withdrawal

Customers can make payments by phone by calling Hallmark Insurance customer service at 1-800-486-5616. The company directs customers who prefer to pay by check to contact customer service to find out where to send check payments.

Customers can make online payments by logging into their accounts on the company website. The insured login is located on the personal auto homepage and will direct you to your account details.

How can you make Hallmark Insurance claims?

Hallmark Insurance customers have three options to file claims. The company allows customers to file claims by phone, online chat, or filling out an online form.

If you prefer to file a claim by phone, the claims department’s phone number is 1-800-486-4255. The website also features a live chat feature that allows you to speak directly with a representative.

The website also features an online form that asks specific questions about your claim. When you fill out a claims form, an agent will contact you for further information. Some of the information required to file a claim includes:

  • Policy number
  • Vehicle information
  • Names of involved or injured parties

Additionally, customers can reach the claims department by fax at 1-469-298-5750 or by email at [email protected]

How can you cancel a Hallmark Insurance policy?

Customers can cancel Hallmark Insurance policies at any time. To cancel a policy, you can contact an agent who will guide you through the process. The agent will also answer any specific questions that you might have about the cancellation.

If you’ve already paid for the whole term, you’ll receive a prorated refund. This type of refund repays the amount remaining on your policy after you cancel. There is no cancellation fee involved, so you won’t have to pay anything extra for canceling during a term.

Hallmark Insurance: The Bottom Line

Hallmark Insurance provides non-standard car insurance to drivers considered too risky for other companies. The rates are higher than standard quotes, but discounts will help lower monthly rates.

Learning more about Hallmark Insurance will help you decide if the company is a good fit for your auto insurance needs.

Now that you know about Hallmark Insurance, enter your ZIP code to find free auto insurance rates in your area.

for Hallmark Insurance Company

3.60 (28 reviews)
January 14, 2020


great company

i absolutely love hallmark insurance. they have the best rrates and i didnt get harassed with annoying sales calls just straight to the point quote. i havemt had to file a claim butt i have no doubt that if i did they would be amazing
July 30, 2019


Great company!

Overall good experience. Customer service department was always really friendly. I had access to my documents online which is always helpful!
January 31, 2019



Thieves..this company plus there agent daemi group ,charged me an extra $35 ,for so called installment fees after I had paid my policy in full for 6 months..and when I called them,the lady I spoke to told me my policy would be cancelled for non payment..
November 10, 2018


The Best Insurance In Town!

I was sick and tired of the previous agents/insurance companies and their webpages/payments, but, when I spoke with [REDACTED NAME] about insurance on my 3 vehicles, he told me not to worry! Within 1 hour, I had all the necessary insurance I had from my previous insurance company, and with a very minimum down payment, and low monthly payments!
July 17, 2018



I cant say enough about the Hallmark insurance that I purchased,It is very affordable,I looked into many and found this one to be one of the cheapest that is needed for my car,Thank you Hallmark.
July 17, 2018


Be careful with Hallmark

Upon purchasing a new 2017 Ram Promaster, I called Zebra and was referred to Hallmark . I had the insurance about 3 weeks when I received a cancellation notice..re. my Ram is listed as commercial & they won't cover it. This is for personal use and never intended for business. I made a payment by phone and was told to disregard the notice. This was on Wed. and they cancelled the policy 3 days later. On Monday I purchased a new policy from All...
Upon purchasing a new 2017 Ram Promaster, I called Zebra and was referred to Hallmark . I had the insurance about 3 weeks when I received a cancellation notice..re. my Ram is listed as commercial & they won't cover it. This is for personal use and never intended for business. I made a payment by phone and was told to disregard the notice. This was on Wed. and they cancelled the policy 3 days later. On Monday I purchased a new policy from Allstate, however, because of a 2 day lapse, I will now pay $40. per month penalty for 18 mo. Needless to say I would not recommend Zebra or Hallmark to anyone. Thanks Hallmark!!!
May 18, 2018


Hallmark Review!

I was very satisfied when I had been in an accident which left my vehicle totaled... Highmark was there to cover most of the money.
May 9, 2018



This is a great company to have auto insurance with. The sales reps. are great. Everyone is doing a good job.
April 18, 2018


Watch Hallmark And Your Payments

Keep track of all your receipts. Hallmark regularly issues a receipt but somehow the payment never gets logged. I've had the policy nine months and I've had to correct their payment logs with my receipts. This can get real irritating if your state fines you for insurance coverage lapses.
April 7, 2018



A+++++ was very happy with this company and the coverage they provided. I have absolutely no complaints.
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