How to Shop for Life Insurance Online

It’s easy to learn how to shop for life insurance online. It’s more straightforward than you'd think. Shopping for life insurance online can reduce the time you have to spend, but be careful not to jump at the first option you find. Enter your ZIP code below and shop online for life insurance quotes from multiple companies to get the best rates.

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Natasha McLachlan is a writer who currently lives in Southern California. She is an alumna of California College of the Arts, where she obtained her B.A. in Writing and Literature. Her current work revolves around insurance guides and informational articles. She truly enjoys helping others learn more about everyday, practical matters through her work.

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Laura Walker graduated college with a BS in Criminal Justice with a minor in Political Science. She married her husband and began working in the family insurance business in 2005. She became a licensed agent and wrote P&C business focusing on personal lines insurance for 10 years. Laura serviced existing business and wrote new business. She now uses her insurance background to help educate...

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Reviewed by Laura Walker
Former Licensed Agent

UPDATED: Jul 16, 2021

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Shopping for life insurance can be a time-consuming endeavor. You want to get the best insurance you can, but it has to fit within your budget. Shopping online can reduce the time you have to spend, but be careful not to jump at the first option you find, and investigate the company before you decide that the lowest price is the one you want to pay.

Determine What You Need

Before you begin the search, give some thought to what type of insurance you are looking for and how much of it you will need. Term life policies are best suited to help make sure that your family can reach important goals, and whole life insurance provides you with financial tools you can use for the rest of your life without giving up the value you want to leave behind for loved ones.

The First Choice May Not Be the Best Insurance

Just because you like the way the website looks at the first place you visit, do not automatically assume that it is the best place to buy your insurance. Write down a list of insurance companies that seem to offer what you want, and then look for discounts or other incentives that will give you more for your money.

The Lowest Price is Not Always the Best Choice

Low cost insurance does not mean it is good insurance. When you have a found a company that looks promising, delve into the company’s history and how well they are liked by their customers. You should also check with ratings companies such as A.M. Best to find out how the company is doing financially.

Look for Additional Discounts

If you can narrow the choices down to a few companies, compare the discounts that each one offers. This is the point where the cost of the policy is the most important factor. When everything else is equal, the company that can offer you the most discounts or incentives may be the right choice for you.

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